Celebrating only the softest of soft rock. We're kind of kidding, but not really.
Wikipedia defines Soft Rock as "a style of music which uses the techniques of rock and roll to compose a softer, more toned-down sound for listening. Soft rock songs generally tend to focus on themes like love, everyday life and relationships. The genre tends to make heavy use of acoustic guitars, pianos, synthesizers and sometimes saxophones. The electric guitars in soft rock are normally faint and high-pitched."
This definition works for us as well.